Hello! I’m Fleur, a brand and social media strategist based in Sydney, Australia. 

I work with brands to strengthen how they are seen, understood, and experienced—blending strategy and design to create foundations that support how everything works together day to day. With a background in branding, marketing, design and e-commerce, I think creatively and strategically, looking at your brand as a whole and how each touchpoint connects and functions across the buyer journey.

Through brand strategy, social media and website, I work with the core of your brand—values, purpose, positioning, ideal clients and long-term goals—to create actionable direction. Everything is designed to reinforce your messaging or to play a specific role within the customer journey, creating an intentional, cohesive presence that builds familiarity, strengthens recognition and facilitates the journey from discovery through to conversion. This provides a clear, strategy-grounded framework that makes decision-making easier and allows your messaging to feel considered, natural and authentic.

I approach social media as a tool for brand building—a way to build connection, share personality and shape how people recognise and understand your brand over time.

By highlighting the strongest parts of your brand and translating them into clear messaging, visual direction, and content, the aim is to attract the right audience, reflect the quality of what you offer, and open up distinct, creative ways for your brand to be expressed across each touchpoint.

Outside of work, I spend (some!) time on Instagram, TikTok, and Pinterest - usually browsing fine jewellery and interiors. I care about sustainability, thoughtful design, and making time for creative projects 🌟