Social Media Management

Grew & Co

Grew & Co is an Australian fine jewellery brand specialising in engagement rings and custom pieces, with a focus on thoughtful design, ethical sourcing, and unique coloured gemstones.

I managed Instagram and Pinterest, including strategy, content planning, copywriting, and scheduling. This included directing photoshoots, creating carousels and reels, and maintaining a consistent presence across the feeds.

Over 12 months, this led to +21.5k net new followers (90k total), +311% reach, and a +428% increase in link clicks on Instagram, driven by a brand-led, audience-focused approach.

Content shown is a mix of in-house work and collaborations with external photographers.

Posts gained organic engagement from notable creators, including Nara Smith and Hayley Baylee.