Tinted+

One of three branding concepts developed as part of a self-initiated three-day project exploring brand identity, packaging, and visual direction.

Bridging the gap between skincare, suncare and inclusivity, Tinted combines protection with a subtle, skin-enhancing finish.

As awareness of sun damage has grown, so has the demand for SPF within everyday products, alongside a shift towards achieving a sun-kissed look without exposure. While tinted facial SPF has become more common, a considered, inclusive option for the body remains largely unexplored.

Tinted offers an inclusive approach - designed for all genders and skin tones, with a range of shades across warm, cool, and neutral undertones.

The visual identity is minimal and modern, designed to stand out within the category - using colour as a key feature, with packaging that creates impact when displayed together.